All of us at some point in our lives have wondered why a certain product is priced in such a peculiar way. I recall my first tryst with such pricing strategy was from the Bata shoe company. The psychology of pricing is a fascinating and amusing subject. It has been proved over and over again that these strategies work.
Here are the results from Gumroad Sales

Nick Kolenda has curated these pricing strategies and shrinked it down to a level which is accessible for the layman. The Psychology of Pricing: A Gigantic List of Strategies will be an interesting read for the consumer and the seller alike. With the ubiquitous use of eCommerce sites like eBay, where anyone can be a seller, these valuable insights are not to be missed.
Links: The Psychology of Pricing: A Gigantic List of Strategies